Welcome to the 2023 Patron Program
Marketing & Advertising
Reach Metro Atlanta architects with premier marketing opportunities from the chapter.
Among exclusive benefits, patrons have the opportunity to send dedicated email blasts to AIA Atlanta members throughout 2023. You’ll have creative control of your content and design, and we’ll send it to our members on your behalf. Use the form here to reserve your email blast dates. We’ll also need a copy of your logo to include on our website and various signage.
Logo Specifications
- EPS or AI format
- Transparent background
- One (1) brand or company (e.g. either the logo of your parent company OR one of your product lines)
AIA Atlanta reserves the right to reject a logo not meeting these specifications.
Email Blast Specifications
Step 1: Reserve your dates
Dates are first-come, first-served. We’ll review your dates and confirm availability by email. Kindly note that AIA Atlanta prioritizes chapter communications and reserves the right to make adjustments to the schedule to ensure the best results for all parties. The following table outlines the email distribution frequency by patron level.
Schedule
- Diamond and Elite: Quarterly
- Gold and Silver: Semiannually (January – June; July – December)
Step 2: Design your email
Design
- HTML only; you’ll paste your raw HTML code into the field provided
- No email blasts that are a single graphic
- Responsive and mobile-friendly
- In-line CSS
- Clear graphics and photos that are self-hosted
- Creative subject line
- Safe-for-work
Disclaimer
At the top of your email body, include the following disclaimer:
Message on behalf of [Company Name], a proud [Silver/Gold/Elite/Diamond] Patron of AIA Atlanta. We’ll never share your email address.
Content suggestions
- Be creative and engaging
- Educate rather than sell
- Include clear calls to action
- Direct readers to a lead magnet such as a download, guide, case study, etc.
AIA Atlanta reserves the right to reject content and/or request changes.
Step 3: Upload your email
Email blast content must be uploaded 10 business days before the reserved date. Use the corresponding fields to paste your HTML and enter your subject line. (Be creative!)