BlueTurtle Atlanta Fee Proposal Workshop

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BlueTurtle Atlanta Fee Proposal Workshop


8:30 am - 5:00 pm


Courtyard Atlanta Airport South/Sullivan Road
2050 Sullivan Road
College Park, Georgia 30337

Earn 8 AIA LU / HSW

Two internationally renowned fee proposal experts are speaking in Atlanta on March 1st at the bi-annual Fee Proposal Workshop. Attendees will learn the seven fundamental principles behind a successful fee proposal and how to write proposals that; increase fee levels, raise conversion rates and avoid scope creep.

  • 85% of attendees say it’s the most useful ConEd course they’ve attended
  • 99% of attendees say they’d recommend it to other Design Professionals
  • AIA members are eligible for a 15% discount (Use promo code: AIA-GA)

Learning objectives:

  1. Participants will recognize that the ethical practice of architecture hinges upon effectively engaging the client in the design process, and that this starts with the proposal of fees and ends with the satisfactory completion of the agreed scope. Participants will learn psychological strategies to more effectively and ethically engage the client in this process.
  2. Participants will recognize that negotiation is an important part of the fee bidding and design process. Participants will be able to differentiate between ethical and unethical client interaction and learn several strategies to redirect a negative negotiation in a positive direction.
  3. Participants will learn to recognize the practice of Price Discrimination: how it is used in other industries, how it can be utilized in Architectural practice, and most importantly, how to implement this practice ethically in the Fee Proposal document (and subsequent service). Participants will also learn the fundamentals of Competition Law as far as they affect the practice of architecture, and how to avoid falling foul of these laws when proposing fees and delivering the design service.
  4. Participants will be able to create fee proposal and client management strategies for a series of different client and project types. They will be able to judge the effectiveness of different strategies by comparing to prepared case studies, past experience and psychological studies presented.

Questions? Please direct all questions to Louise:

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