Mark Lange, AIA
Travis Ridenbaugh, RA
Sarah Turner, RA, LEED AP BD+C
Seventh Midtown is a mixed-use, boutique high-rise occupying a prominent corner along Peachtree Street in Midtown Atlanta. The building includes luxury residential units over retail space, including a signature Starbucks Reserve.
The 9-level development includes 20 condominiums in approximately 48,000 square feet of residential space. The typical residential floor accommodates three different units, with two unique penthouse units on the top four floors. The penthouse units feature large balconies—complete with fireplaces—overlooking the lively intersection of 7th and Peachtree. Project features include gracious lobby areas and private outdoor living rooms.
Walkway connectors to the adjacent, existing Viewpoint condo high-rise provide access to shared dweller amenities and parking. In addition, the architect redesigned the Viewpoint building’s retail facades stretching all the way to 6th Street, and that provided a valuable opportunity to architecturally tie the streetscape together along the entire city block.
The design objective was to provide a luxury residential building appropriate for upscale, somewhat older dwellers in Midtown Atlanta. The design strategy incorporates a darker, richer palette of materials than surrounding residential high-rises (typically cladded with a simple window wall expression). The use of punched windows and rusticated brick provided a textural warmth and sense of scale that has proved more intimate and inviting.